Since 1882, the
Danskin Brand has proudly been synonymous with femininity, innovation,
quality and superior comfort and fit. Starting out as a family owned business
that catered to New York City’s dancers selling
tights, tutus, and
leotards,
Danskin soon became the standard for dancers across the USA. Today
Danskin enjoys status as the ultimate female active brand, both nationally
and internationally. The label has evolved with women’s lifestyles for over 125
years to create the best in fashionable, functional
dancewear,
active wear and
casual clothes as well as
fitness equipment including
weights,
toning balls and
yoga mats. Be it stylish activity-appropriate
fitness,
yoga,
dance,
gymnastics, or
casual wear,
Danskin is dedicated to meeting the changing fashion wants and performance
needs of active women and girls.
Danskin is credited with producing the
first nylon bodywear in the 1950s. In the late 1960s, the company expanded
beyond a market that consisted of dancers, gymnasts, and skaters when they
marketed their first product designed for street wear by the general female
public. Adding convenient snaps to a conventional dance leotard and updating the
styling to make it more fashionable, the
bodysuit was born. This was when the company began to market products to a
broader range of consumers.
The
Danskin mission is simple: To offer women and girls exceptional clothes
for living. This includes feminine styles and comfort-conscious designs
crafted in performance fabrics engineered for smoothing compression, moisture
wicking capabilities, anti-microbial properties and UV protection, such as O2
performance, Supplex® with Lycra®, Stretch Tech Nylon, Cocona®, and more.
Continuing their dance world
contributions,
Danskin set the standard with the first knit-tights and
leotards, plus introduced
fishnet stockings and "Ballet Pink" and "Theatrical Pink" colored
tights. This approach of adhering to high standards is universal to the
Danskin Brand. This commitment is apparent in the brand’s
active,
yoga,
gymnastics and
casual wear lines as well.
Through the years, the
enduring popular brand has gone through several sales and acquisitions, an IPO,
a return to non-public status and most recently (2007) a sale to Iconix,
whereupon the company has licensed the Danskin name and presently operates the
Danskin Brand under the Triumph Apparel Corporation.
In 2006,
Danskin ranked #36 in The WWD Top 100 (Women’s Wear Daily top 100 brands)
and advanced to #23 in 2007.
Danskin continues to be a premier
brand committed exclusively to addressing the multi-faceted needs of today's
active women and girls. Their
fitness,
yoga,
sports,
dance, cheer,
gymnastics, and
casual lifestyle wear covers a variety of body types, ranging from girls’
size 2T up to size 26 for women.